Michael Schiffer
Michael is a founding partner of S2 Advertising Law PLLC. He counsels leading advertising agencies, global consumer brands, media platforms, production companies, app developers, processors, tech innovators, and all manner of content creators on how to effectively market their hard work to their desired audiences. Michael routinely offers the creative solution to get clients to “yes,” while mitigating risk. His in-house and outside counsel experience give him the unique perspective to understand what clients need, what is practical, and what is the most effective way to make it happen.
On the contract side, he drafts, negotiates and reviews agency-client agreements, talent and appearance (and SAG) deals, media buys, sponsorships, music and art licenses, photographer/illustrator arrangements, co-promotion deals, sweepstakes/contests and NDAs, and most other marketing deals.
On the content review side, he analyzes client work for trademark, copyright and right of publicity issues, claim substantiation, competitor risks, false advertising, pricing and subscription transparency, Federal Trade Commission compliance, and other pitfalls.
Michael has spent 20+ years practicing law in the intellectual property field, and more than 15 of those years specializing in advertising and marketing law. Before starting the firm, he was Director and Head of Marketing Legal @Twitter for 5 years. At Twitter, Michael managed a team of marketing attorneys who serviced business-to-business marketers, consumer marketers, growth and product teams, event coordinators, an in-house production studio and the communications organization. He revamped content clearance processes and led cross-functional projects to execute global campaigns for the social media company. Prior to Twitter, Michael worked at the renowned advertising law boutique, Frankfurt Kurnit, for 10 years, where he began his focus in the Adlaw field.
Michael has been named a “SuperLawyer” in 1st Amendment/Media/Ad Law and called-out in The Legal 500’s publication for Media & Advertising work. The firm is ranked in Chambers. He is admitted to practice in New York State, SDNY and EDNY. He was recently featured in Boston College Law School Magazine.
Michael graduated from Cornell University (BA, distinction in all subjects) and Boston College Law School (JD, Senior Editor on Law Review).
Wendy Schechter
Wendy has more than 20 years of experience counseling clients on all facets of their advertising and marketing campaigns from inception through production. She is known for her wide-ranging knowledge, keen intellect and her ability to guide her clients through complex issues while mitigating risk.
Wendy has spent her career helping ad agencies, brands, production companies and other media companies achieve their creative goals. She has assisted clients in connection with a wide array of products and services, including food and beverage, alcohol, automotive, insurance, electronics, delivery platforms and restaurants, among others.
Wendy reviews and analyzes creative concepts and materials to help clients determine and mitigate risks, including those related to copyright, trademark, right of publicity, claim substantiation, and FTC compliance, among others. Wendy drafts, negotiates and reviews agency-client agreements, celebrity and influencer talent deals, production agreements, sponsorships, music, artwork and other third party content licenses, photographer and illustrator agreements, co-promotion deals, sweepstakes/contests and NDAs, as well as other marketing and advertising related contracts.
Prior to co-founding S2 Advertising Law with Michael Schiffer, Wendy was counsel in the Advertising Group at Frankfurt Kurnit.
Wendy graduated cum laude from the University of Michigan Law School, where she was the Executive Articles Editor of the Law Review, and she received her B.A. in English Literature from the University of Pennsylvania.
